i was reading the new york times this morning, catching up on all kinds of SRS BSNS NEWS, and i encountered the strangest ad i've seen in a long time.
has Jews for Jesus finally decided that they're going to go for respectable-looking ads instead of those crudely hand-drawn pamphlets that the people were always handing out next to the University of Chicago bookstore back in the day? if so, that may help the perceived legitimacy of their cause, but i doubt that claiming that Jews for Jesus is "more important than a cure for cancer" is going to help much.
i'm not saying doctors shouldn't be religious. what i am saying is that showing a doctor proclaiming that Jews for Jesus is more important than a cancer cure is unnecessary hyperbole that delegitimizes both the depicted doctor and the movement for which the doctor is shilling. i think the ad is trying to say that finding religion is an extremely important thing, and that Jews for Jesus isn't as crazy as they get a rap for being, because respectable, professional people have turned to them. that's not quite how the ad comes off, though. it sounds like the ad is saying that it doesn't really matter whether cancer in this life is cured or not, as long as people find Jews for Jesus to save them in the afterlife.
in other words, i see what the person(s) responsible for crafting the ad campaign were trying to do; they just didn't do it very well.