Sunday, October 12, 2008

unit pricing. it works, bitches.

KFC's new ad campaign is stupid. anyone who can do math can tell you that. watch and feel your head spin:



i won't belabour the obvious point that the fried chicken and biscuits you would make from ingredients purchased in a grocery store will doubtless be of better quality than the fried chicken and biscuits you purchase at KFC. attacking that is like shooting fish in a barrel, and brings me no satisfaction.

instead, what bothers me first and foremost is what i see when they're shopping. sure, you can probably buy a package with seven, or roughly seven, pieces of chicken in a grocery store. but, you can't go to the grocery store and buy just the amount of flour, oil, spice, baking powder, baking soda, and shortening that you'd need to make chicken and biscuits for three or four people. for the ad to not be blatantly misleading, they'd have to show, or at least reference, the people calculating how much of each ingredient they'd use for dinner that night, and how much just that portion costs.

of course buying all of the ingredients at the grocery store will cost more than ten dollars...then again, if you go to KFC, you're not going to have anything with which to make something else from scratch another night. with the ingredients from the grocery store, you'll have enough ingredients left for plenty more chicken breading, biscuits, or whatever else you may want to bake or make.

the fact that the ad avoids such an obvious point bothers me. the fact that so many people are going to be stupid enough to fall for that argument without noticing the obvious hole bothers me even more.

2 comments:

Butterflyfish said...

that commercial has bothered me sooo much for the same reason

nicolle said...

i'm glad i'm not the only one who noticed that total idiocy.