Tuesday, February 12, 2008

euphemisms gone wild

first they called them "used cars."

that sounded too sketchy, so people started calling them "pre-owned cars." i thought that was about as euphemistic as it would get in describing used cars.

as usual, i'm proven wrong.

plaza automotive ran an ad tonight referring to their cars as "preloved cars." i'm sure it's just some moronic valentine's day tie-in. whether it is, or they have decided to permanently refer to their used cars as "preloved cars", i want to know what ad agency or focus group convinced them that this was a good idea...so i can smack them.

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