super soaker has jumped the shark, or whatever the toymaking equivalent of jumping the shark may be.
they have a watergun called the oozinator. it can shoot water, or it can shoot a substance they call "bio-ooze." bio-ooze is white, sticky, and comes out in spurts, like a certain, shall we say, biologically produced substance.
that's probably disturbing enough, but the ad just takes the cake. the concept is bad, the concept in action--especially with kids shooting each other with the gun, makes me want to keel over and die.